The Student Government Association (SGA) at North Central College is working on getting a geo filter and Snapchat page for NCC.
“SGA has been in contact with Snapchat (for about a month) and seeing if we can get (a geo filter and Snapchat page) here at NCC,” said SGA Secretary Christie Adam (’18).
The idea has been put into motion, but it is still in the early stages of development. “We’re waiting to hear back from Snapchat to move forward,” said Adam. “Once we get approval from Snapchat, marketing and SGA can move forward.”
It could be a little while before the geo filter and Snapchat page come to North Central. “I wouldn’t expect them to happen until early next year, around fall term,” said Adam.
SGA hopes to increase student involvement at North Central with the Snapchat page.
“Being involved in so much I noticed a lack of participation in student organizations, and no one checks Facebook or Twitter; Snapchat is the new ‘in,’” said Adam. “I thought of how big campuses have their own geo filters and Snapchat pages, and I thought Why not NCC?”
Snapchat’s popularity seems to be rising as attention spans are shrinking. “Snapchat is becoming more popular, in a couple years I can see it being more popular than Facebook,” said SGA President Phil Norris (’16).
The Snapchat page and geo filter would also provide marketing for North Central. “On student visit days, perspective students can see what we’re all about, and current students can see what’s happening on campus get involved,” said Adam.
There are some concerns about a Snapchat page coming to a college campus. “The concerns would be inappropriate snapchats being posted and misrepresenting North Central College,” said Adam. “Also making sure the administrators of (the Snapchat page) are reliable and trustworthy people.”
Adam noted that the people running North Central’s Snapchat page would likely be the director of student involvement or the athletic director to promote events or games on campus.
There is not much concern over the geo filter though. “The geo filter’s going to be a lot easier to get approved than the Snapchat page,” said Norris.
